Whether it be on social media or TV, websites or blogs, emails or landing pages, you likely view more videos per day or week than your first ballpark guess. When done right, i.e. professionally done and with creative ideas, don’t underestimate the power of video marketing. The numbers [...]
If you aren’t already investing in Google Ads, you might want to reconsider or get in contact with your local marketing company. For those unfamiliar with the term, Google Ads (formerly called AdWords) are textual advertisements that are listed at the top, or sometimes bottom, of page 1 on [...]
If you are thinking of your marketing spending as an expense instead of an investment, you’re not getting the most out of your marketing dollars. So often small businesses and start-ups have this mindset and it hinders their growth. With the limited marketing budget that generally comes with a small [...]
Good leaders inspire confidence in themselves and their abilities. Great leaders inspire confidence in the team and their collective contributions. Great leaders also inspire enthusiasm among the team members to exceed their normal performance level in order to reach a common goal. In order to create an optimal environment for [...]
When you’re at the grocery store or shopping online, what catches your eye? What brands and visuals tend to stand out (I’m looking at you, Pop-Tarts)? What colors do you notice first? Even if you don’t consider yourself to be naturally creative or artistic, you undoubtedly understand what grabs your [...]
What do you admire in a leader? That was the question tens of thousands of working people were asked in a study conducted by the Harvard Business Review. Behind honesty, the second most important attribute of a leader was that they be forward-looking. 72% of respondents said this was an [...]
